Pepeliaev Group has the most cited website
The website of Pepeliaev Group at www.pgplaw.ru has topped the 2011 charts for the most cited law firm website. The ratings were issued in November 2011 by the Russian Agency for Legal and Judicial Information (RALJI) (http://infosud.ru/social_ratings/citation-index/).
The purpose of RALJI’s ratings research was to determine the most frequently visited and cited websites among those of the leading law firms on the Russian market. More than 100 law firms figured in the rankings, among them Baker & McKenzie, White & Case LLC, Salans, Magisters, Clifford Chance, Allen & Overy, Chadbourne & Parke LLP, Akin Gump Strauss Hauer & Feld LLP and Linklaters.
To determine the list of companies involved in the ratings, RALJI created a focus group which was made up of independent practising lawyers, PR specialists focusing on the legal market and journalists specialising in arbitration proceedings. Tools of the Yandex search engine were used to undertake the research. The methodology used in putting the ratings together comprised RALJI know-how previously employed in compiling ratings of arbitration courts. This methodology was highly regarded by the courts and other official bodies.
Pepeliaev Group’s website was completely overhauled in mid-2010 in the context of the firm’s overall rebranding. The site was created on the modern Bitrix platform, and, along with information about the firm, its employees and practice areas, is regularly updated with, among other things, information about new legislation, trends in the case law of the commercial courts, analytical reviews and newsletters, articles and comments from our lawyers, and information about seminars and conferences in which our lawyers are involved. This has helped us to attract around 4 million visitors to our site in 2011 alone.
“We are striving to provide topical and useful content via our website, positioning it as an information resource that allows visitors to find out the latest events and trends in Russian legislation as well as court and administrative decisions,” Pepeliaev Group’s Marketing Director Ekaterina Keimenova says of the firm’s top spot in the ratings. Pepeliaev Group is actively involved in working to improve legislation, with the projects in which are lawyers take part often becoming precedents and influencing the way case law develops. “We are open about sharing the fruits of our work with the professional community and actively set the news agenda,” explained Sergey Kochetov, Pepeliaev Group’s PR Director.