Pepeliaev Group received several awards at the national Best Law Firm Marketing Awards.
First place in the Best Legal Telegram Channel category, in the Practice Telegram Channel subcategory, went to the tax practice’s PG Tax | Taxes channel. The project was launched in 2020 and entered a new stage of its development in 2025–2026. Today, PG Tax is a professional media platform for the tax practice, featuring regular content, dedicated series, video materials and expert commentary. The growth in its audience has been predominantly organic, without paid promotion. Since 2025, the channel has been moderated by Alena Kanygina, Counsel in the Tax Practice.
Second place in the Best Sponsorship or Partnership Marketing Campaign category went to Pepeliaev Group’s sector-based project implemented in partnership with Legal Insight and the Moskvich Automobile Plant, namely the conference “Consumer Protection Law: Manufacturer. Seller. Consumer.” The event brought representatives of the automotive industry together with experts to discuss current business issues in the field of consumer protection.
For Pepeliaev Group, the project provided an opportunity to go beyond a traditional partnership role and act as a co-organiser of a professional sector-based dialogue. The firm demonstrated its expertise through discussing practical sector-specific issues, strengthened relationships with existing clients and expanded its engagement with representatives of the automotive sector together with related industries.
Third place in the Entering International Markets category went to Pepeliaev Group’s China-focused business development project. For more than ten years, the firm has been developing a specialised practice group advising Chinese investors on legal matters in Russia. In systematically engaging with a Chinese audience, developing proprietary information platforms and introducing new marketing tools, it has helped expand the firm’s project portfolio and attract new clients from China.
In the individual Rising Star in Legal Marketing category, Varvara Rumiantseva, Marketing and PR Specialist at Pepeliaev Group, was recognised. Varvara is responsible for the firm’s external communications, including media relations, while she also prepares expert content, develops our digital channels and client newsletters, and provides communications support for projects and events.
We congratulate our colleagues and thank Pravo.ru and the Awards’ expert council for rating Pepeliaev Group’s projects so highly.
