Legal support for a mobile application developed by our client being rolled out over nine countries

The team of our practice provided support on a project aimed at a mobile application developed by our client being rolled out over nine uncovered countries. The functionality of the application included the following: device control, catalogue of goods, information about special offers, and client service.

Our lawyers faced the task of exposing to the client the legal aspects of entering third countries' markets as well as the restrictions which could complicate or impede the roll-out. Within the framework of the project, our lawyers were to analyse issues relating to e-commerce, legislation on the protection of consumers’ rights, the identification of users, restrictions on content, personal data and advertising, the use of trademarks, corporate and currency law, and identify all the potential risks and ensure compliance in all areas across the nine jurisdictions. The client was also interested in the team being significantly enhanced by engaging a legal advisor for the time when the project was to be implemented.

While implementing the project, our lawyers faced a number of issues. For instance, the need to implement the device control function (‘Smart House’) became the innovative element of the project. The comprehensive analysis of applicable regulation performed by our team showed to the client how exactly the service should be changed or improved in order to open access to users from the nine jurisdictions, and helped take into account all the risks emerging when entering new markets.